About Us

At The Creative Texture, we manufacture luxury-range home textiles, finished bedding linens, cotton products & more, and serve as a large-scale supplier and exporter to top global brands and labels, across the world. With a perfect blend of using traditionally farmed organic cotton and ultra-modern manufacturing facilities to make finished goods, we take great pride in our world-class luxury range beddings, the very reason why we are one of the most sought-after Indian suppliers for major international retail brands.

Our consistent product quality has garnered several accolades, awards and recognitions, only to motivate us and keep raising the bar, specifically in the export segment.

We delightfully support organic farming and purchase only high-quality cotton that benefits our farmers, nature and ultimately our planet.

Our beginning…

Woven with values of fabric-purity and fair-trade, The Creative Texture has a cultivated approach to provide luxury-line home textile fashions, the organic way. Established in the year 2005, Mr. Balaji Ramaswamy, CEO of The Creative Texture has anchored the company with a mission to support farmers and organic farming, adopting eco-friendly methods and fair trade practices, that directly benefits farmers and also the planet.

Our becoming…

What started with humble beginnings of 2 weaving machines providing organic greige fabric to domestic market, The Creative Texture quickly turned tables within a few years, exporting a range of premium bedding collections to international markets in the UK, USA, Europe, Middle East, Australia and New Zealand.

We pride in being one of the fastest growing Indian luxury bedding manufacturers & exporters in the global market, with world-famous retail brands as our partners and clients.

Our being…

Our manufacturing facility is a work of art in itself! With 5S standards implemented in our factory, we have a well-organized, auto-pilot set-up that ensures seamless work process. The factory campus comprises of 8 dedicated buildings, with over 400 employees & technicians partaking in various manufacturing processes. Our facility has exclusive departments for each minute production process.

The Creative Texture’s manufacturing facility has been certified with GOTS (Global Organic Textile Standard), Fair-trade, BCI and Ethical Trading Initiative, amongst other quality certifications.

That’s how we bring our luxury bedding range to your doors!

Product Development

Awe-inspiring work is the essence of, tireless effort and many years of experience! At The Creative Texture, we have the combined strength of experienced staff and efficient work culture, without compromising on quality and timekeeping. We understand that our clients are business owners and have ‘on-demand’ requirements to serve their customers better. For this, our Design & Innovation team has been specifically trained to quickly cater towards client needs and provide the best range of bespoke products at our in-house sampling unit, along with appropriate samples and quotations.

On the other hand, our strong team of designers have assorted range of exotic design/fabric samples for clients to choose from. Our quick-team designers can also mash-up tailor-made designs, based on specific instructions within stipulated time frames. Blending-in attractive design variety with impressive delivery timelines and modern machinery, we never fail to satisfy our clients with our business. Keeping in mind, that our buyers, consumers and partners rely on us for our promise of quality, affordability, trust and efficiency, we certainly don’t mind walking an extra-mile for their gratification.

To ensure consistent client satisfaction, we maintain a structured quality-control system during our product development which includes:

  • Continuous design innovation & research on latest trends
  • Exploring global trends and fashion to create attractive upbeat designs
  • Automated product development monitored by master weavers
  • Sophisticated weaving machines with zero-malfunction capabilities
  • Computerized designs and patterns, with readily available fabric experts to assist global clients
  • Bulk manufacturing, supply and export capability with global shipping facility

Infrastructure

Weaving

Our weaving facility consists of imported modern machines which has a weaving capacity of 600,000 meters per month, with 120 – 1200 thread counts. We use high-quality yarns to produce finished fabrics, that complies global industry standards. Our facilities can weave-up yarns of widths from 40-140 inches, with a maximum finished width of 126 inches.

The yarns we use in our weaving facility for sheeting, are carefully graded and sorted based on quality that range from extremely fine fabric to a high standard regular linen.

Our expertise lay in the following weaving methods:

  • Satin
  • Percale
  • Oxford
  • Chambray
  • Waffle Twill
  • Organic
  • Herringbone
  • Stripes
  • Yarn dyed
  • Dobby
  • Jacquard

Our weaving facility boasts of expert technicians who come with generations of weaving knowledge and expertise, and that’s how we create the best fabrics in the world!

Processing

Our textile processing house has a dedicated dyeing unit for our woven fabrics. To ensure fine dye quality, the processing is generally done close to harvesting season, when base material is at its best. Complying with safety standards and to safeguard environmental purity, we follow a safe discharge mechanism to clear the residual dye water, without affecting the environment.

Our state-of-the-art Oekotex 100 – a GOTS and Fair-trade certified processing unit has the following highlights:

– Computerized color matching system, to ensure color accuracy
– Capability to achieve a maximum whiteness index of up to 150
– Impeccable color consistency and finishing

Some of our top specialized finishes include:

  • Wrinkle-free
  • Bio polish
  • Water repellent
  • Anti-Microbial
  • Cool comfort
  • Flame retardant finish
  • Moisture Wicking
  • Quick Dry
  • Crinkle
  • Garment Washing

With an assortment of dyeing choices combined with modern designs & patterns, we consistently satisfy our clients catering to their variety demands and market trends.

Made-Ups

At The Creative Texture, we focus on end-products for its quality and feel. For this, we have a sophisticated 5S implemented finished-goods unit which includes ultra-modern sewing machines with trim cutting and premium finishing capabilities, well-equipped quality control labs to ensure finest made-ups, and modern sewing lines with quick track management for time-bound deliveries.

Our technically skilled workforce produces 75,000 sets/month and can provide finished fabrics within stipulated deadlines. Our made-ups comply with EU/NZ/US/AUS standards, while we have an open-end approach to adopt more quality standards, as time demands.

We provide the following niche variety of special stitches:
  • Merrowing
  • Picoting
  • Pleat
  • Cord Piping
  • Z-Hem
  • Gathering
  • Tape work
  • Scalloping
  • Rutching
  • Embroidery

Quality

At The Creative Texture, we understand the value of customer service and the impact it has on the business. To render such premium service, quality plays a major role. With stringent quality measures in place, we focus not just on quality but on ‘consistency’ in quality.

Our manufacturing facility is equipped with monitored Quality Control Labs, overseeing all the processes in the factory. With sophisticated quality checking machineries like GSM Checking machine and Color Matching Cabinet etc., we pay major attention to quality control process. Some of our focal quality checks are:

  • Fabric Testing
  • Tensile Strength
  • Pilling/Abrasion Testing
  • Yarn count checking
  • Rubber Fastness Checking
  • Shrinkage Test

As a client-centric company, we have a client-first approach and value our clients’ time and trust. To maintain consistent productivity, we keep raising the standards through various value-based practices.

  • Comply to global standards
  • Mitigate man & material wastage
  • Measure & monitor activities and processes
  • Consistent Product & Service upgrade
  • Ensure on-time delivery and cost-effective work management
  • Team work with accountability and individual responsibility

Certifications

The Creative Texture facility is certified for its safety-compliance, quality standards and management practices by various international organizations. These certifications endorse our quality consistency in our business that include, quality in material, quality in process and quality in safety methods. Our certifications include:

  • Global Organic Textile Standards (GOTS)
    – For Cotton/Yarn/Dyed fabrics/Made-ups
  • Better Cotton Initiative (BCI)
  • GOTS (Global Organic Textile Standard)
  • SA8000:2014
  • ISO9001:2015 (QMS)
  • Fair Trade
  • RCS (Recycled claim standard)
  • Oeko Tex (Yarn & Fabric Trading)

Certificates

Green Energy

As an eco-conscious company that believes in energy-saving practices, we strive to use planet-friendly means to generate energy for our factory processes. About 70% of the energy that powers-up our manufacturing facility is generated through wind mills, and our goal is to achieve 90% wind mill powered energy in the future.

We support and use green-energy and have plans underway to provision more green-conscious energy through Solar and Recycled Energy methods.

Fairtrade

Integrity is a value that should be practiced, than preached. At The Creative Texture, we are not only dear to eco-welfare, but also to farmers’ welfare. As a socially-conscious organization, we salute our farmers by adopting Fair Trade practices in our business. Fair Trade recognizes and rewards the noble efforts of our farmers who contribute greatly to our society. And to this, we follow and adopt various farmer-friendly practices to stay connected to our grass roots.

We use organic cotton for our production, so that farmers benefit through us directly. We have also partnered with Pratima Agro – a social NGO group that works for farmers’ welfare. Our journey of Fair Trade Premium projects with Pratima Agro started in the year 2006 and is growing stronger with each passing year, empowering farmers in many ways.

Some of the welfare activities done by using Fair Trade Premium funds:

  • 2 million rupees set as revolving funds that help 103 Self-Help Groups (SHG) comprising 1648 women from the villages
  • Tractors distributed to villagers through Community Centers set-up through the project
  • Bicycle distribution to students
  • Seed distribution to farmers
  • Health & Sanitation camps
  • Set-up clean drinking water sources
  • Academic scholarships for farmers’ children
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